New Thing Alert: Surprise Travel

“A truly bespoke trip.”

This isn’t your average travel agent, this agency starts with the question, “Why do you want to travel?”

With only so many vacation days it can be overwhelming deciding where you want to go. It seems that many people are not very eager to make their own decisions when it comes to travel because there is a new trend, “Surprise Travel.”

So how does it work? In an interview with AFAR Magazine, Philippe Brown, founder of Brown + Hudson, Surprise Travel is discussed and explained. Brown + Hudson is an agency which designs personalized trips. This isn’t your average travel agent, this agency starts with the question, “Why do you want to travel?”

According to AFAR, the process begins with an in-depth interview which attempts to reveal an individual’s passions, motivations and needs. Brown tells AFAR, “People tend to travel because they want something that isn’t present where they are. We discover what that is, then uncover a destination that can fulfill it.”

The agency has the connections and resources available to them to choose the perfect travel destination based on your needs and desires.

This is just one way to experience Surprise Travel.

Harper’s Bazaar also recently covered the topic when Serena Renner, a travel writer shared her Surprise Travel experience for her honeymoon. Renner and her husband enlisted the help of a travel agent and gave her some budgets. This particular experience did not include an in-depth interview, so the couple had no idea what they were going to get.

While she admits to initially being disappointed in the choice her travel agent made she tells Harpar’s Bazaar that she would definitely do it again. Renner enjoyed not having expectations and says, “It’s much more adventurous if you don’t have the whole trip vision pre-planned out in your mind before taking off.” The lack of expectation also makes it less likely to be disappointed when you finally reach your destination. She concludes by saying that if you are adventurous and spontaneous, surprise travel is definitely a vacation to try.