If you’ve ever been one of those tourists who snaps an iconic photo in front of the lights in Piccadilly Circus, you’ve probably also seen the Trocadero building, an enormous Edwardian edifice which sits between Shaftesbury Avenue and Coventry Street.
Over the years the building has been home to many different things, most recently an indoor “theme park” complete with adrenaline pumping rides, arcades and some truly tacky shops. It may not have been the classiest address in town, but it certainly offered shelter to many an adolescent teenager on their first date in London.
Now the French hotel operator, Accor, has announced ownership of the building and is soon to begin work on transforming it into the largest budget hotel in London’s West End. Sitting under the Ibis brand, the hotel will be named the Ibis Styles Piccadilly Circus and will house a whopping 583 rooms.
Related: Affordable hotels near Piccadilly Circus
Although not due to open its doors until 2017, the hotel will offer Cheapos a much more affordable place to stay for such a coveted part of London, with rooms costing between £100-£150 per night including breakfast. Guests will be able to walk to London’s most famous theaters, shops, restaurants and bars within minutes and really soak up the atmosphere of being in the thick of city life.
The announcement fits in with the hotel’s aggressive plans for UK, with a goal to increase its current 208 UK properties to 300 by 2018.
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