Unlike countries, such as China, who impose laws for population control, Denmark has been seeing decline in birth rates for over 25 years. To help tackle the low birth rate issue, the country has spurred a variety of ad campaigns and sex education programs targeting young people to have children and the dangers of waiting too long to procreate. However, the most surprising ad campaigns have come not from the government, but from Spies Rejser, a travel company.
The first bold campaign was titled Do It for Denmark. The travel company offered couples the promise of a child-friendly trip and three years worth of baby supplies for a lucky couple who could prove they conceived their baby during a Spies Rejser holiday. The campaign stemmed from the explanation that couples were more inclined to have sex during a holiday break. The Do It for Denmark promotion even went as far as offering useful tips to increase fertility.
However, Spies Rejser didn’t stop there. The company has now created an all new ad campaign suggesting moms buy their adult children an active vacation in the sun, so they can be rewarded with a grandchild nine months later. The ad campaign is aptly named Do It for Mom; and showcases how couples are more than 50 percent more likely to have sex during active and sunny vacations.