As many are aware, October is Breast Cancer Awareness Month. As the official airline of Susan G. Komen, it’s no surprise American Airlines has their own Breast Cancer Awareness initiative. However, it isn’t the only airline to promote Breast Cancer Awareness; Delta is on its 11th annual flight campaign.
Delta Airlines offers the Breast Cancer One Survivor Flight to show it’s appreciation to Breast Cancer survivors and to kick off a month long campaign used to generate awareness and raise money for the Breast Cancer Research Foundation. The yearly flight offers employees, Delta officials, Breast Cancer Research Foundation executives, and customers who are breast cancer survivors a trip on the pink plane from John F. Kennedy International Airport in New York City to Mexico City International Airport in Mexico. Each facility offers planned celebrations for the survivors. Since the flights began back in 2005, Delta (and its supporters) have raised over $9.2 million for the Breast Cancer Research Foundation.
Not to be outdone, American Airlines initiative is known as Be Pink. The campaign was initially started to help the airline and its workers raise money for the Susan G. Komen organization. The promotion allows American Airlines passengers to donate $25 to the Miles for the Cure program in exchange for twice the AAdvantage reward miles (from 10 to 20). The flight crews also wear Be Pink accessories such as pink ties or scarves, as well as pink-themed drinks and food.